Titulo | Road to the Final |
Agência | Wieden + Kennedy Amsterdam |
Campanha | Road to the Final |
Anunciante | Heineken |
Marca | Heineken |
Data da primeira Transmissão/Publicação | 2013 / 4 |
Sector Empresarial | Cervejas, sidras |
História | As some of the best football teams in the world battle it out in the Quarter-Finals of the UEFA Champions League, Heineken unveils the latest instalment of the ‘Road to the Final’ with the launch of a new global ad campaign, demonstrating how, with imagination and resourcefulness, one man is able to witness club football’s most prestigious event – the Final itself. 'The Final' sees the Heineken Legend, a huge football fan, being presented with the opportunity of a lifetime - a ticket to the UEFA Champions League Final. The narrative follows him in a nail-biting race against the clock to get from the depths of the Amazon to the Final in London in just 48 hours. Along the journey, he uses a combination of resourcefulness, imagination and inventiveness to charm his way into the good graces of a variety of eccentric characters. They, in turn, help him stay on the move and make it to his Champions League pitch side seat with mere seconds to spare. |
Tipo de Mídia | Televisão e Cinema |
Comprimento | |
Trilha sonora | Kalinka |
Director executivo criativo | Mark Bernath |
Director criativo | Mark Bernath |
Director executivo criativo | Eric Quennoy |
Director criativo | Eric Quennoy |
Director de arte | Craig Williams |
Redator | Zach Watkins |
Chefe de produção | Erik Verheijen |
Produtor da agência | Jaime Tan |
Director de contas | Clare Pickens |
Account Manager | Jorge Fesser |
Art Buyer | Andrew Koningen |
Realizador | Fredrik Bond |
Director de fotografia | Roman Vasyanov |
Produtor | Alicia Richards |
Project Manager | Jackie Barbour |
Produtor executivo | Helen Kenny |
Editor | Tim Thornton-Allan |
Empresa de design sonoro | Raja Sehgal |
Compositor | I. Larionov |
Produção musical | Mad Planet |
Colorist | Aubrey Woodiwiss |
Colorist | Luke Morrison |
Gráficos 3D | James Mullholland |
Gráficos 3D | Nico Domarego |
Gráficos 3D | Ed Hicks |
Gráficos 3D | Dan Moore |
Gráficos 3D | Adam Darrah |
Gráficos 3D | Joakim Riedinger |
Gráficos 3D | Jacob Gonzales |
Gráficos 3D | Ciaran Moloney |
Produção | Paul Schleicher |
Produção | Luis Martin |
Fotógrafo | Christian Webber |
Associate Post Producer | Javier Perroud |
Planner | Nick Docherty |
Connections Planner | Richard Oldfield |
Group Account Director | Jordi Pont Gasau |
Global Brand Director | Cyril Chazat |
Global Manager | Anuraag Trikha |
Communication Manager | Agnieszka Gorecki |
Business Affairs | Michael Graves |
Assistant Editors | Phil Hignett |
Assistant Editors | Patrick Ryan |
Music Supervisor | Sam Morris |
2D Lead | Jay Bandlish |
2D Artists | James Pratt |
2D Artists | Zoe Cassey-Hayes |
Bumper Director | Nick Rutter |
2D Assistant | Siro Valente |
2D Assistant | Douglas Haynes |
2D Assistant | Andrew Curtis |
3D Lead | David Lawson |
Nuke Artist | Emma White |
3D Rigger | Andreas Greichen |
Matte Painters | Nathan McKenna |
Matte Painters | Kieran Belshaw |
Matte Painters | Jiyoung Lee |
Matte painter | Aurelien Ronceray |