Anuraag Trikha

A global marketing & communications professional with 23 years of multi-national brands and market experience which spans working in India (Mumbai and Bangalore), The United Kingdom (London) and The Netherlands (Amsterdam). Before joining Heineken, Anuraag had the privilege of working with blue chip companies like Unilever, Proctor & Gamble, Diageo, Fiat, and Yum International in local, regional and global roles in advertising at agencies like Leo Burnett and Bartle Bogle Hegarty.

For the last 8 years, he has worked on the Heineken brand and is the Global Brand Director responsible for Marketing Communications on the Heineken® brand based in Amsterdam. The brand spans 192 countries and partners with some famous platforms like F1, Bond, UEFA Champions League and Rugby World Cup to name a few.