Hugh Todd
Creative Director, Copywriter at MullenLowe UK
London, Reino Unido
TituloDrag Him Away
Agência
Campanha Drag Him Away
Anunciante National Centre for Domestic Violence
Marca NCDV
Data da primeira Transmissão/Publicação 2012 / 4
Sector Empresarial Violência doméstica, agressões sexuais
História Drag Him Away features an abusive domestic situation between a man and a woman with the call to action "USE YOUR PHONE TO STOP THIS NOW GO TO http://www.ncdv.org.uk/stop AND DRAG HIM AWAY." Users can either enter the web address or scan on the featured QR code to start interacting immediately. The participant is able to control the characters by dragging the man away from the woman and onto on that adjacent billboards. The screens then synchronise to urge people to report any domestic violence situations to the NCDV so that they can intervene on the victim's behalf. 
Tipo de Mídia Exterior
Produtora
Equipa criativa
Equipa criativa

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