Titulo | Grrr |
Agência | Wieden+Kennedy |
Campanha | Honda Power Of Dreams philosophy |
Anunciante | Honda Motor Co., Ltd. |
Marca | Honda |
Posted | Outubro 2004 |
Sector Empresarial | Automóveis |
Legenda | Hate Something, Change Something |
Filosofia | Our task was clear get Honda onto peoples shortlists. This meant combating perceptions of Honda as a brand, not just extolling the virtues of the cars. Hondas corporate culture and history are uniquely compelling. Mr. Honda himself was a fascinating, unexpected character. Not to tell these stories would have been a communications crime. So we told them in a series of brand and product ads that explain Hondas Power Of Dreams philosophy |
Problema | When Honda came to us, they were underperforming in the UK car market. One of the most striking reasons for this under-performance was their recessive image. They were seen as dull but reliable. Good engineers, but uninspiring car makers. The car market is too cluttered and too complicated for people to consider many car brands. The more recessive ones fade from peoples attention very quickly. |
Resultado | Since we started working with Honda in 2002, their sales are up 55%. Consideration of Honda for next car is up from 12% in 2002 to 26% in 2006. Ad awareness is ahead of rivals VW and Toyota on a fraction of their spend. The campaign has delivered over £400m in incremental sales revenue and has helped Honda's website become most visited of any car manufacturer. |
Tipo de Mídia | Televisão |
Comprimento | |
Mercado | Reino Unido |
Empresa de design sonoro | Wave Studios |
Director criativo | Kim Papworth |
Director criativo | Tony Davidson |
Director de arte | Sean Thompson |
Redator | Sean Thompson |
Director de arte | Richard Russell |
Redator | Richard Russell |
Director de arte | Michael Russoff |
Redator | Michael Russoff |
Produtor da agência | Charlie Tinson |
Realizador | Adam Foulkes |
Realizador | Alan Smith |
Produtora | Nexus Studios |
Empresa de design sonoro | Amber Music |
Group Account Director | Jonathan Campbell |
Account Manager | Matt Berry |
Produtor da agência | Rob Steiner |
Empresa de design sonoro | John Waddell |
Empresa de design sonoro | Will Parnell |
Empresa de design sonoro | Johnny Burn |
Account Manager | Francesca Sellers |
Editor | Nexus Studios |
Animação | Nexus Studios |
Produtor | Chris O'Reilly |
Produtor | Charlotte Bavasso |
Produtor | Julie Parfitt |
Designer gráfico | Reese Millidge |
Designer gráfico | Ludovik Boden |
Designer gráfico | Adam P |
3D Modelling / Texturing / Animation | Darren Price |
3D Modelling / Texturing / Animation | Steve Brown |
3D Modelling / Texturing / Animation | Mark Davies |
3D Modelling / Texturing / Animation | Luis Juan Palares |
3D Modelling / Texturing / Animation | Michael Greenwood |
3D Modelling / Texturing / Animation | Mike Swindall |
3D Modelling / Texturing / Animation | Daniel Shutt |
3D Modelling / Texturing / Animation | Laura Russel |
3D Modelling / Texturing / Animation | Saul Freed |
3D Modelling / Texturing / Animation | Sandra Guarda |
Compositor | Reece Millidge |
Compositor | Eddy Herringson |
Compositor | Moshe Sayada |
Editor | Alan Smith |
Editor | Adam Foulkes |
Compositor | Michael Russoff |
Music Producer | Amber Music |
Letrista | Sean Thompson |
Letrista | Michael Russoff |
Letrista | Richard Russell |
Empresa de design sonoro | Johnnie Burn |
Marketing Manager | Matthew Combe |
Produção musical | Amber Music |
Animação | Alan Smith |
Animação | Adam Foulkes |
Empresa de produção | Nexus Studios |
Arranjador de música | Amber Music |