| Titulo | #Prideskill |
| Agência | Grey Brasil |
| Campanha | #Prideskill |
| Anunciante | Procter & Gamble |
| Marca | Procter & Gamble |
| Data da primeira Transmissão/Publicação | 2021 / 5 |
| Sector Empresarial | Comunicação institucional |
| Filosofia | P&G, one of the biggest consumer goods companies in the world, that is always trying to mirror society through broad efforts of diversity and inclusion, promoting discussions that tackle different business areas, is announcing the creation of the #PrideSkill movement, which has the purpose of facilitating the search of LGBTI+ professionals and encourage them to include “Pride” as a competence on their professional profile. The initiative is supported by the Fórum de Empresas e Direitos LGBTI+ (LGBTI+ Business and Rights Forum) and has been developed in partnership with the Grey Brazil publicity agency. |
| Tipo de Mídia | Case Study |
| Comprimento | |
| Chief Executive Officer (CEO) | Luciana Rodrigues |
| Chief Creative Officer | Max Geraldo |
| Regional Chief Creative Officer | Diego Medvedocky |
| Managing Diretor | Maria Pirajá |
| Director executivo criativo | João Caetano Brasil |
| Director executivo criativo | Rodrigo Tortima |
| Director criativo | Guilherme Rex |
| Director de contas | Luiz Mota |
| Account Manager | Marcos Coelho |
| Account Manager | Manuel Quintana |
| Director de arte | Leônidas Pires |
| Director de arte | Yggy Escobar |
| Redator | Filipe Sanches |
| Redator | Alejandro Zárate |
| Content Creative | Felipe Lima |
| Chefe de produção | Ricardo Magozo |
| Producer | Fabio Reitzfeld |
| Producer | Rodrigo Giammarino |
| Produtora | Bite Studio |
| Flávio Muraca | |
| Editor | Julian Eduardo |
| Som | Loud Produções |
| Director de media | Pedro Lima |
| Director de publicidade | Marjorie Teixeira |
| Director de publicidade | Guilherme Queiroz Bittar |
| Director de publicidade | Laís Ramirez de Souza |
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