Getty Images - "Watermarks for Water"

FCB Chicago

FCB Chicago Chicago, Estados Unidos

Prêmios

11280

Esse anúncio faz parte da Coleção ACT Responsible

Marca: Getty Images
País: Estados Unidos

Anunciante: Getty Images

Titulo	Watermarks for Water
Agência	FCB Chicago
Campanha	Watermarks for Water
Anunciante	Getty Images
Marca	Getty Images
Data da primeira Transmissão/Publicação	2018 / 3
Sector Empresarial	Meios de comunicação, publicidade, edição e produção
História	Watermarks for Water, which launched on the same day as World Water Day (3/22), aims to help raise awareness and funds for the global water crisis by transforming the iconic Getty Images watermark. The Watermarks for Water collection is comprised of more than 300 images, shot by some of the world’s best photographers, that highlight the plight of (the lack of) clean drinking water. Getty also launched a special microsite (www.watermarksforwater.com), and each time an image from that collection is licensed, the iconic Getty watermark is removed and 10% of proceeds go directly to charity: water, an organization that brings clean and safe drinking water to people in developing countries. Building on the company’s mission that it can move the world through photography, Getty Images’ site now features a beautifully moving and inspirational video, created by FCB Chicago, that educates consumers on the power of an image and the water issues we face today.
Tipo de Mídia	Viral
Comprimento	75 seconds
Mais Informações	www.watermarksforwater.com
Creative Partner	Fred Levron
Chief Creative Officer	Liz Taylor
Director executivo criativo	Jon Flannery
Director executivo criativo	John Claxton
Director executivo criativo	Max Geraldo
Director criativo	Bruno Mazzotti
Director criativo	Dean Paradise
Redator	Kate Cullen Senior
Director de arte	Franki Geib
Produtor da agência	Carolina Sierralta
Project Manager	Matt Hartwig
Director de contas	Katherine Fliess Cutters
Editor	Nadav Kurtz