Eric Schoeffler
ECD Europe / CCO Germany at Havas Europe
Düsseldorf, Alemanha
TituloScreaming Trees
Agência
Campanha Screaming Trees
Anunciante Agent Green
Marca Agent Green
Data da primeira Transmissão/Publicação
Sector Empresarial Conservação do património cultural, parques e fauna
Legenda Screaming Trees
História The Romanian forests make up about half of Europe’s last remaining primeval forests. Sadly enough they fall victim to illegal deforestation. While the Romanian government fails to protect its natural heritage, NGO Agent Green and Havas Düsseldorf teamed up to give trees a voice with an especially developed smart device that sends out a warning signal to local authorities when detecting a chainsaw.
Filosofia Raising awareness to save the last remaining primeval forest heritage in Europe.
Problema Every day, the primeval forest in Romania becomes victim of illegal deforestation.
Resultado An especially developed smart device (attached to the trees - looking like a common bird house) that sends out a warning signal to local authorities when detecting a chainsaw.
Tipo de Mídia Product Design/Development
Comprimento
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