Maud Fontenoy Fondation - "Red Alert !"

BETC Paris

BETC Paris Pantin, França

Prêmios

4690

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Marca: Maud Fontenoy Fondation
País: França

Anunciante: Association Maud Fontenoy

Titulo	Red Alert !
Titulo (língua original)	Alerte Rouge !
Agência	BETC Paris
Campanha	Fondation Maud Fontenoy - Association Maud Fontenoy
Anunciante	Association Maud Fontenoy
Marca	Maud Fontenoy Fondation
Data da primeira Transmissão/Publicação	2009 / 9
Sector Empresarial	Meio ambiente e ecologia
Legenda	Lets clean the beaches before it destroys the ocean
Legenda (língua original)	Nettoyons les plages avant qu’il ne détruise l’océan
História	Maud Fontenoy, a well known, talented French sailor is very involved in the protection of the sea and the coastline. During her travels she became aware how important it is to do something to save them. She decided to organise an event to make people aware of the problem. The event consisted of organising a huge clean up the beaches operation on French coasts.
Filosofia	A TV and poster campaign to make the general public aware of the problem. A never seen before sea monster, the Plasticum Indestructibilum, which is a creature made of the accumulation of waste which pollutes the oceans. A monster who will destroy the survival of the seas if we continue to use them to dispose of our waste.
Problema	Encourage people to participate in the operation by making them aware of how important it is to act to save the oceans. This event was to make people aware of how important it is to act, to educate the participants and encourage them to have a long term responsible attitude.
Tipo de Mídia	Imprensa e publicações
Mercado	França
Director criativo	Sophie Anduze
Director de arte	Jean Michel Alirol
Print Producer	Liliane Frémy
Redator	Dominique Marchand
Account Manager	Catherine EMPRIN
Account Manager	Félicie Roger
Art Buyer	Stéphanie Giordano