|Titulo||Eat Your Tweet|
|Campanha||Eat Your Tweet|
|Data da primeira Transmissão/Publicação|
|Sector Empresarial||Sopas, recheios, molhos prontos|
|História|| In September 2019, French TV aired a prime time report on industrial soups. Hidden sugars, additives, artificial flavours – 6M French people discovered the reality of what they eat.|
The report concerned all brands but Liebig, France’s leading brand of soups, had the most reason to worry about the backlash. French people were promising a boycott - a potential disaster because, that October, Liebig was launching a new line of 100% natural soups, and that would be difficult to sell with this negative buzz.
|Tipo de Mídia||Social Media|
|Director criativo||Benjamin Dessagne|
|Director criativo||stephane santana|
|Copywriter / Art Director||Ronan Coursin|
|Copywriter / Art Director||Damien Veillet|
|Director de arte||Francis Pluntz|
|Head of TV||Isabelle Darroman|
|Diretor de Planejamento Estratégico||Corentin Monot|
|Account Manager Director||Meigge Sauvaget|
|Account Manager Director||Ani Radonova|
|Supervisor de conta||Antoine Victor|
|Planeador estratégico||Bastien Beuriot|
|Planeador estratégico||Margaux GRENOUILLOUX|
|Head of Social Media||Fabio Iazzetta|
|Social media consultant||Youcef BOUALEM|
|Communication and PR Manager||Marion Weill-Collange|
|Influencer Manager||Fanny SACHOT|
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