Benjamin Dessagne
Creative Director at CLM BBDO
Paris, França
TituloEat Your Tweet
Agência
Campanha Eat Your Tweet
Anunciante Continental foods
Marca Liebig
Data da primeira Transmissão/Publicação
Sector Empresarial Sopas, recheios, molhos prontos
História In September 2019, French TV aired a prime time report on industrial soups. Hidden sugars, additives, artificial flavours – 6M French people discovered the reality of what they eat.
The report concerned all brands but Liebig, France’s leading brand of soups, had the most reason to worry about the backlash. French people were promising a boycott - a potential disaster because, that October, Liebig was launching a new line of 100% natural soups, and that would be difficult to sell with this negative buzz.
Tipo de Mídia Social Media
Comprimento
Director criativo
Director criativo
Copywriter / Art Director
Copywriter / Art Director
Director de arte
Head of TV
Diretor de Planejamento Estratégico
Account Manager Director
Account Manager Director
Supervisor de conta
Produtor
Pós-produção
Planeador estratégico
Planeador estratégico
Head of Social Media
Social media consultant
Communication and PR Manager
Influencer Manager

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