Benjamin Dessagne
Creative Director at CLM BBDO
Paris, França
Titulo#Consolations - 2
Agência
Campanha #Consolations
Anunciante Groupe Mars France
Marca Celebrations
Data da primeira Transmissão/Publicação
Sector Empresarial Chocolate
Legenda A chocolate box just like Celebrations™ but for its name.
História Depuis leur création, les chocolats Celebrations™ accompagnent tous nos moments de fête : Noël, anniversaires, promotion au bureau, pendaison de crémaillère... ils ont le don de rendre ces instants encore plus savoureux. Mais voilà. Dans la vie, il a aussi des moments où nous avons tout sauf envie de célébrer. Et dans ces moments tristes, aussi, nous aurions bien besoin de chocolats. C’est pourquoi la marque et CLM BBDO lancent les chocolats Consolations. Une boîte de Celebrations™ dont rien ne change, sauf le nom. Une façon simple de rappeler que les chocolats sont toujours bons, que l’on ait besoin de célébrer ou de se réconforter. Comme en témoigne le film de lancement de l’opération. Since their launch, Celebrations™ chocolates have been part of all of our festive moments: Christmas, birthdays, anniversaries, promotions, housewarming parties... and have always made them even more delicious. But there are also these times when we feel anything but in a celebratory mood. And for those less joyful times, we could for sure use some chocolate ! This is why Celebrations™ and its French agency CLM BBDO are launching the limited edition: Consolations. A chocolate box just like Celebrations™ but for its name. A simple way to remind people that chocolates are always good, whether they choose them to celebrate or to be comforted. As the activation film shows.
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