Benjamin Dessagne
Creative Director at CLM BBDO
Paris, França
TituloPinball Park A
Campanha Pinball Park
Anunciante Ford Motor Company
Marca Ford
PostedMai 2013
Sector Empresarial Automotor
História The French see Ford as a quiet brand has nothing interesting to offer. We wanted to prove them wrong and show the more unexpected side of Ford by showcasing its remarkable Active Park Assist technology. So we installed a 3-floor high pinball machine over a free parking space programmed to react as pinball bumpers. Hidden cameras then captured some of the worst examples of parking in the world. The worst driver then got a chance to try a Ford equipped with Active Park Assist. YouTube views have so far exceeded 1million.
Tipo de Mídia Branded Content
Director de arte
Produtor da agência
Produtor da agência
Designer gráfico

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