Paulo Martins
Director criativo at The Gentlemen's Club
Los Angeles, Estados Unidos
TituloAnthem
Agência
Campanha RIMOWA & ANOMALY CELEBRATE 120 YEARS OF NEVER BEING STILL
Anunciante LVMH Moët Hennessy - Louis Vuitton S.A.
Marca RIMOWA
Data da primeira Transmissão/Publicação
História Rimowa launched its first ever Global integrated campaign, to celebrate the 120th Anniversary of the company. Global ambassadors - all of which are long time Rimowa owners, users and advocates - celebrate the mindset that has made them who they are; ​a fundamental belief that mastery is a never-ending journey and that no one builds a legacy by standing still. A powerful and celebratory statement of the Rimowa brand and what it stands for, but most importantly the people that use and love it. Twenty-time grand slam winning athlete, Roger Federer; Men’s Artistic Director at Louis Vuitton & Founder and Creative Director of Off-White, Virgil Abloh; model, spokesperson and activist, Adwoa Aboah; international chef, businessman and restaurateur, Nobu Matsuhisa; and Dior Men’s jewellery designer & Founder and Creative Director of AMBUSH, Yoon all take part in marking the occasion by sharing their personal interpretations of what travel has meant for their lives. Created in partnership between Anomaly in Berlin and RIMOWA’s internal creative team, the campaign will be activated globally with special emphasis on RIMOWA’s seven key markets – USA, China, HK, Japan, Germany, UK, and France. The campaign covers all aspects of communication: from highly eclectic film content (five pieces with five directors, shot on 3 continents, covering online and cinema); to iconic out of home and digital out of home (running in key cities such as New York, Paris, Berlin, London, Hong Kong and Tokyo); to social and digital content, online experience and event/retail activation. Frank Hahn, Executive Creative Director at Anomaly Berlin, comments: "Why settle on one director if you can work with five? ‘Never standing still’ as the core of this campaign demands exciting films and storytelling. We decided to work with five film directors to bring the genuine stories of five famous individuals to life. From Nobu’s Japanese tale to Adwoa’s story of transformation to Virgil’s experimental travel journey. A production maze and marvel on all levels. The campaign culminates in a collected anthem film with the contribution of all five directors. A powerful manifestation to keep moving." Hector Muelas, Chief Brand Officer at RIMOWA, comments: “The campaign’s narrative is inspired by RIMOWA’s own history and its relentless commitment to creating the essential tools for purposeful travellers. From the beginning, we knew we had to leverage the brand’s strongest equity: its community. We selected a group of like-minded travellers that have embarked on ambitious, lifelong journeys, and that happen to be authentic RIMOWA customers. Despite the differences between each of those personal stories, there’s a shared belief that mastery is a never-ending process, and that travel is a powerful vehicle to make a mark in the world.“ Alexandre Arnault, CEO at RIMOWA, comments: "For 120 years, RIMOWA has been a leader in quality, innovation and craftsmanship, creating a product that’s loved cross-generationally for its ability to aid in the pursuit of inspiration and discovery through travel. As we look to the future with our heritage in mind, we want to celebrate that mission of relentlessly seeking perfection through action. It’s the shared mindset that both RIMOWA and its most iconic travellers demonstrate in our pursuits." Simon Owen, Managing Director at Anomaly Berlin, comments: “Rimowa is a German company with an incredible heritage, but also with an intoxicatingly ambitious - global - future. And this marks the start of a highly ambitious relationship for Anomaly and Rimowa. We couldn’t be prouder to be a part of it, for what this represents and for what the future holds.”
Tipo de Mídia Interatividade
Comprimento
Director executivo criativo
Director criativo
Director criativo
Director criativo
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Director de arte
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