|Campanha||Gold Is Never A Given (print/online) - adidas|
|Sector Empresarial||Vestuário, moda e calçado|
|Legenda||Impossible is Nothing|
|História|| To celebrate the start of the 2008 Olympic Games adidas and 180 Amsterdam (180\TBWA) have created a global print campaign called Gold is never a Given featuring Olympic favourites Tyson Gay, Allyson Felix, Veronica Campbell-Brown, Jeremy Wariner, Yelena Isinbayeva and Haile Gebrselassie. |
In February 2008, these six adidas athletes flew to Beijing six months before the Olympic Games began.
Because as gold medal favorites they knew winning is never guaranteed. Thats why they were there in sub 0o temperatures training and familiarizing themselves with the host city.
adidas and 180 Amsterdam went there to capture it. The results are twelve iconic executions of the athletes in training.
GOLD IS NEVER A GIVEN
|Tipo de Mídia||Imprensa e publicações|
|Produtora||2D Photo Productions|
|Art Buyer||Kristina Floren|
|Project Manager||Piers Bebbington|
|Print Producer||Marlon Lee|
|Print Producer||David Corfield|
|Account Manager||Caroline Britt|
|Diretor dos Negócios||Geoff Coyle|
|Designer gráfico||Emile Wilmer|
|Director de arte||Paulo Martins|
|Director criativo||Carlos Furnari|
|Director criativo||Paulo Martins|
|Director criativo||Dean Maryon|
|Marketing Director||Kieran Riley|
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