Paulo Martins
Director criativo at The Gentlemen's Club
Los Angeles, Estados Unidos
TituloVeronica
Agência
Campanha Gold Is Never A Given (print/online) - adidas
Anunciante adidas
Marca adidas
PostedAgosto 2008
Sector Empresarial Vestuário, moda e calçado
Legenda Impossible is Nothing
História To celebrate the start of the 2008 Olympic Games adidas and 180 Amsterdam (180\TBWA) have created a global print campaign called ‘Gold is never a Given’ featuring Olympic favourites Tyson Gay, Allyson Felix, Veronica Campbell-Brown, Jeremy Wariner, Yelena Isinbayeva and Haile Gebrselassie.


In February 2008, these six adidas athletes flew to Beijing – six months before the Olympic Games began.


Why?


Because as gold medal favorites they knew winning is never guaranteed. That’s why they were there in sub 0o temperatures training and familiarizing themselves with the host city.


adidas and 180 Amsterdam went there to capture it. The results are twelve iconic executions of the athletes in training.


GOLD IS NEVER A GIVEN
Tipo de Mídia Imprensa e publicações
Fotógrafo
Produtora
Art Buyer
Artist
Project Manager
Print Producer
Print Producer
Planeador
Account Manager
Diretor dos Negócios
Designer gráfico
Redator
Director de arte
Director criativo
Director criativo
Director criativo
Marketing Director

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