Titulo | Become who you want |
Titulo (língua original) | Devenez qui vous voulez (VA) |
Agência | DDB Paris |
Campanha | Become who you want - 4G |
Anunciante | Bouygues Télécom |
Marca | 4G Bouygues Telecom |
Data da primeira Transmissão/Publicação | 2013 |
Sector Empresarial | Serviços de telecomunicações |
História | When Bouygues Telecom decided to launch the largest 4G network in France, DDB did not want to speak about speed but to demonstrate the real impact of the power of 4G. The “Become” manifesto is a tribute to all that we can now do, no matter who or where we are.Bringing a new dimension to its identity, in a market mainly focused on price and functional value of products and services, Bouygues Telecom claims its leadership and raise its ambition up to the revolutionary 4G technology and its impact on people lives and society. Still, despite its sense of newness, the campaign stays true to the brand’s values and constant commitment to widening access to new technologies and freeing consumer usages. That’s the meaning of the new base line: “Bouygues Telecom, le progrès vous appartient (progress is yours)”. |
Tipo de Mídia | Televisão e Cinema |
Comprimento | |
Account Manager | Vincent Leorat |
Account Manager | Anne Dauvé |
Account Manager | Macha Alfandary |
Account Manager | Julie Garguillo |
Account Manager | Marine Hakim |
Supervisor de clientes | Jean-Michel Stassart |
Supervisor de clientes | Laurence Larvor |
Supervisor de clientes | Olivia Dujardin |
Supervisor de clientes | Ingrid Mazzoni |
Supervisor de clientes | Cynthia Ramirez |
Supervisor de clientes | Audrey Longuet |
Supervisor de clientes | Bérengère Barrau |
Director executivo criativo | Alexander Kalchev |
Director criativo | Alexandre Hervé |
Produtor da agência | Sophie Mégrous |
Produtor da agência | Catherine Guiol |
Produção | Carnibird |
Produtor | Sam Fontaine |
Realizador | Samir Mallal |
Câmara | Rodrigo Prieto |
Pós produção | Mikros Image |
Produção de som | THE Sound Production |
Música | Killers |