Titulo | FutureYou |
Agência | M&C Saatchi Group |
Campanha | FutureYou |
Anunciante | FutureYou |
Marca | FutureYou |
Data da primeira Transmissão/Publicação | 2011 / 7 |
Sector Empresarial | Acções caridade, fundações, voluntariado |
História | The TV ad features a number of young people who have been, quite literally, dumped on a landfill highlighting this sharp issue of youth unemployment. |
Filosofia | FutureYou has briefed M&C Saatchi to help create the advertising campaign for the program that will provide advice, counselling and practical help to open up future opportunities. The target audience is primarily 16-24 year olds, but the charity also provides awareness to a wider society including businesses, schools and parents. |
Problema | The current level has hit a record high with nearly 1 million school leavers and graduates out of work, raising fears of a generation lost to unemployment. Highlight issue of youth unemployment |
Tipo de Mídia | Televisão e Cinema |
Produtora | Moxie Pictures LDN |
Realizador | Simon Stock |
Fotógrafo | Simon Stock |
Planeador | Howard Miller |
Director de arte | Orlando Warner |
Redator | Orlando Warner |
Director de publicidade | Sherri Adhami |
Media Planner | Charlotte Erskine |