Orlando Warner
Director executivo criativo at The Brooklyn Brothers
London, Reino Unido
TituloFutureYou
Agência
Campanha FutureYou
Anunciante FutureYou
Marca FutureYou
Data da primeira Transmissão/Publicação 2011 / 7
Sector Empresarial Acções caridade, fundações, voluntariado
História The TV ad features a number of young people who have been, quite literally, dumped on a landfill highlighting this sharp issue of youth unemployment.
Filosofia FutureYou has briefed M&C Saatchi to help create the advertising campaign for the program that will provide advice, counselling and practical help to open up future opportunities. The target audience is primarily 16-24 year olds, but the charity also provides awareness to a wider society including businesses, schools and parents.
Problema The current level has hit a record high with nearly 1 million school leavers and graduates out of work, raising fears of a generation lost to unemployment.
Highlight issue of youth unemployment
Tipo de Mídia Televisão e Cinema
Produtora
Realizador
Fotógrafo
Planeador
Director de arte
Redator
Director de publicidade
Media Planner

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