Matt Williams
Executive Post Producer at Work Editing
Auckland, Nova Zelândia
TituloMaritime Virtual Coastguard
Agência
Campanha Maritime Virtual Coastguard
Anunciante Maritime New Zealand
Marca Maritime New Zealand
Data da primeira Transmissão/Publicação 2016
Sector Empresarial Destinaçãoes (Países e lugares)
Filosofia To help enforce safety, Maritime New Zealand and FCB New Zealand developed the world’s first "Virtual Coast Guard", an always-on system that patrols more than 9,000 miles of New Zealand's coastline powered by using geo-fence technology. Knowing that boaters are on their phones capturing photos and checking weather conditions, the virtual system is able to target them through ads on mobile apps and websites to serve them a reminder to wear their life jacket, a warning if danger is imminent based on their location and other important safety messages. It’s already a huge success in New Zealand, helping to reduce boating fatalities by 60%. 
Tipo de Mídia Viral
Comprimento
Director criativo
Director executivo criativo
Director criativo
Director criativo

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started