Matt Williams
Executive Post Producer at Work Editing
Auckland, Nova Zelândia
TituloFootball
Agência
Campanha Bad Betty
Anunciante Senet Group
Marca Senet Group
Data da primeira Transmissão/Publicação 2016 / 6
Sector Empresarial Instituições, organizações não governamentais
Filosofia Independent gambling watchdog The Senet Group has refreshed it’s “Bad Betty” campaign ahead of the biggest gambling event of the year, the Euros 2016.
Created by The Corner, the campaign was launched last year to help promote responsible gambling by raising awareness of – and helping people spot – the signs of problem gambling.
The updated content will again feature the central message / slogan: 'When the fun stops, stop’. It will run across TV, press, digital and social, and in betting shop windows. 
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