Titulo | Paradise Hill |
Agência | FCB New Zealand |
Campanha | Paradise Hill |
Anunciante | Family Violence. It’s Not OK |
Marca | It’s Not OK / HOME Magazine |
Data da primeira Transmissão/Publicação | 2015 / 8 |
Sector Empresarial | Segurança pública, saúde e higiene |
História | Most New Zealanders associate domestic violence with low socio-economic groups. But in reality, it's as much of a problem for the rich as it is for the poor. A recent study showed it affects 1/3 women nationally, and more surprisingly, 1/4 of all high income homes. But since it happens behind closed doors, this reality remained hidden. We had to fix that. So, we partnered with NZ's premium home and lifestyle magazine and showed how violence can happen even where we least expect. |
Tipo de Mídia | Case Study |
Comprimento | |
Mercado | Nova Zelândia |
Director executivo criativo | James Mok |
Director executivo criativo | Regan Grafton |
Director executivo criativo | Tony Clewett |
Equipa criativa | Freddie Coltart |
Equipa criativa | Matt Williams |
Producer | Amanda Langkilde |
Director de contas | Jane Wardlaw |
Fotógrafo | Simon Wilson |
Retocador digital | Michael Braid |
Designer | Michael Braid |
Account Manager | Channelle McDonald |
Media Manager | Nicole Earnshaw |
Director de media | Rachel Leyland |
Digital Director | Kate Grigg |
Director de contas | Alice Eade |
Director de publicidade | Jeremy Hansen |