Amy Wertheimer
Group Executive Producer at CO3 (New York)
New York, Estados Unidos
TituloHeist
Agência
Campanha Heist
Anunciante Mars, Inc.
Marca Snickers
Data da primeira Transmissão/Publicação
Sector Empresarial Barras doces
Filosofia “Heist” was created to drive awareness of new Creamy SNICKERS and communicate the new product experience – a creamy & smooth texture - within a larger campaign that showcases how Creamy SNICKERS can satisfy you when hunger’s got you…not so smooth.
In the film, an unsmooth armored car robber realizes the consequences of hunger when the fishnet pantyhose disguise he’s wearing doesn’t get the job done.

The spot ran across network and cable TV, as well as online.

“Lame Party” was created to drive awareness of new Creamy SNICKERS and communicate the new product experience – a creamy & smooth texture - within a larger campaign that showcases how Creamy SNICKERS can satisfy you when hunger’s got you…not so smooth.

In the film, a young, unsmooth partygoer realizes the consequences of hunger after his seemingly private phone conversation is accidentally broadcast over a Bluetooth speaker.

Tipo de Mídia Televisão
Comprimento
Produtora
VFX Company
Empresa de produção
Executivo de contas
Executivo de contas
Executivo de contas
Executivo de contas
Executivo de contas
Executivo de contas
Planning Director
Planeador estratégico
Worldwide Chief Creative Officer
Chief Creative Officer
Director executivo criativo
Director executivo criativo
Director criativo
Director criativo
Director assistente criativo
Director assistente criativo
Director de arte
Director of Integrated Production
Group Director Behavioral Planning
Group Agency Executive Producer
Produtor da agência
Music Producer
Senior Project Manager
Realizador
Produtor executivo
Produtor executivo
Produtor de linha
Director de fotografia
Table Top Production Company
Tabletop Director
VFX Creative Director
VFX Executive Producer
Editorial Executive Producer
Editor
Assistant Editor
Online Editor
Colorização
Colorist
Mix Company
Mixer

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