Amy Wertheimer
Produtor executivo at MJZ
New York, Estados Unidos
TituloOverexplain
Agência
Campanha Overexplain
Anunciante Mars, Inc.
Marca Snickers Almond
Data da primeira Transmissão/Publicação
Sector Empresarial Barras doces
História This film is crafted specifically for viewing within social media feeds (Facebook and Instagram) that present video in a default setting with the sound turned OFF.;Brief Explanation;In this film we see a character introduce the SNICKERS ALMOND bar and continue to provide unnecessary explanation for 90 seconds, in one uninterrupted, stream-of-consciousness monologue. Meanwhile, a series of subtitles tells viewers NOT to listen to our hero, because he’s hungry and he’s just rambling about almonds. At the end, we see the title “You OVEREXPLAIN when you’re hungry” which plays off SNICKERS brand positioning and the simplicity of SNICKERS ALMOND.
Tipo de Mídia Social Media
Comprimento
Group Planning Director
Planning Director
Senior Communications Planner
Worldwide Chief Creative Officer
Chief Creative Officer
Director executivo criativo
Director executivo criativo
Produtor executivo da agência
Director de fotografia
Empresa de produção
Colorização
Mixer
Music Prod Company
Group Executive Producer
Agency Account Team
Agency Account Team
Agency Account Team
Agency Account Team
Agency Account Team
Agency Account Team
Editor
Redator
Director de arte
Director criativo
Director criativo
Realizador
Produtor
Produtor
Produtor executivo
Produtor executivo
Produtor executivo
Produtor executivo
Produtora
Artista digital
Artista digital
Director de fotografia

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