Amy Wertheimer
Produtor executivo at MJZ
New York, Estados Unidos
TituloOne for Two
Agência
Campanha One Snickers For The Price of Two
Anunciante Mars, Inc.
Marca Mars Chocolate North America/ Snickers
PostedJunho 2019
Sector Empresarial Comida
História Snickers lured in hungry online customers with a (not so) subtle trick. When would be suckers clicked on an E-coupon for “one Snickers bar for the price of two,” they were redirected to a compassionate life coach, who expressed concern for their well-being and offered them a better deal on Snickers to ensure that this situation doesn’t happen again.
Tipo de Mídia Anúncios de internet
Comprimento
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