Paul Caiozzo
Founder/CCO at Office of Baby
New York, Estados Unidos
TituloDream Recorder App
Agência
Campanha Dream Recommendations
Anunciante Help Remedies
Marca help i can't sleep
Data da primeira Transmissão/Publicação 2011 / 3
Sector Empresarial OTC - Medicina tradicional
Filosofia help i can't sleep's Dream Recorder app for iPhone, iPod Touch and iPad.
Problema Help Remedies is a not a traditional OTC pharmaceutical brand, so when agencytwofifteen was asked to develop a marketing program for “help I can’t sleep,” it was clear that the advertising shouldn’t speak to a consumer like a traditional OTC pharmaceutical company, but rather be as simple and strangely utilitarian as the brand itself.Rather than talk about insomnia or the frustration of being unable to sleep, agencytwofifteen moved the conversation a step beyond, to explore dreams – the funny and sometimes strange things that come to the surface once a person falls asleep.
Resultado agencytwofifteen's dream recommendation films are complemented by an app for iPhone, iPad and iPod Touch, developed with We Are Licious, which “records” a person’s dreams and posts them to Facebook or Twitter. The app allows people to test whether they are having the dreams that help I can’t sleep recommended, or some other wonderful dream, and shares those dreams with their friends live.
Tipo de Mídia Mobile
Director executivo criativo
Director executivo criativo
Director criativo
Director criativo
Director de arte
Director de arte
Redator
Redator
Produtor da agência
Produtor da agência
Supervisor de conta
Digital Production Company We Are Licious

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