Beth Ann Kaminkow

Beth Ann Kaminkow

Global CEO at VMLY&R COMMERCE
New York, Estados Unidos

Sumário

I've been working since I can remember and love it. I'm intrinsically motivated to unlock potential in others and in brands. I believe that marketing can be the most powerful method for positively impacting business and people. Designing those stories and experiences is my sweet spot. And the alignment with internal employee culture and experience. I believe we are in a new golden age of RETAIL with the convergence of the physical and digital world. Designing content and experiences for Omnichannel retail!

Positions

Global CEO
VMLY&R COMMERCE
Estados Unidos
January 2021 - Present (1 ano 6 meses)
Global CEO for new end-to-end Creative Commerce company, VMLY&R COMMERCE -- born from the integration of two powerhouse WPP agencies Geometry and VMLY&R
Global CEO - Geometry
WPP
London, Reino Unido
April 2019 - Present (3 anos 3 meses)
Beth Ann is the Global Chief Executive Officer of Geometry – WPP’s end-to-end Creative Commerce agency, located in 90 offices and 56 countries around the world. Beth Ann is recognized as a leader with a proven record of reimagining retail, as well as creating and designing commercial programs that drive growth. In her two plus decades in the industry, Beth Ann has touched every aspect of marketing communications across consumer-packaged goods, retail, finance, restaurant and technology companies and brings both client and agency side perspectives to her work. She is a strong advocate of insights-inspired marketing programs and was a pioneer in strategic-planning research methodologies. She continues to drive innovation in this space. A worldwide traveler born in Baltimore (though she considers herself more of a Bostonian at heart—especially when it comes to sports loyalties!) Beth Ann graduated with a BA from +Syracuse University’s Newhouse School and an MBA from Boston University in Organizational Behavior. Beth Ann was a founding member of a successful startup purchased by Omnicom, and led TracyLocke as the first female CEO in its one-hundred-year history, as well as the first Global Chief Marketing Officer of Westfield Corp. She most recently served as the CEO for Kantar Consulting Americas. Beth Ann is an AdAge Woman to Watch, a member of WPP’s X-Factor, and serves on the national boards of the Syracuse University Newhouse School of Public Communications as well as the non-profit charity Back on My Feet. While she sees work as personally fun and a bit of an endurance sport, she also is an avid runner, loves cities and making them better, and spending time with her husband, family, and close friends.
CEO
Kantar Consulting
Estados Unidos
September 2016 - March 2019 (2 anos 6 meses)
Global CEO Jan 2018 – Mar 2019

CEO Americas Sep 2016 – Present

Kantar, a division of WPP, is the world's largest insight, information and consultancy group consisting of a dynamic network of 12 specialized brands, with 30,000 employees working in 100 countries. Kantar Consulting is poised to be a leading marketing and branding consultancy enabling growth through next generation practices, methods, and strategy resulting in sustainable results.

Kantar Vermeer unlocks purpose-led business growth through the development and embedding of consumer insight-led commercial strategies and organisational capabilities. What sets us apart is whole-brain thinking rooted in deep consumer understanding. We are practitioners and consultants focused on embedding from Day One, and we tie insights to dollars always measuring ROI.
Global Chief Marketing Officer, EVP
Westfield Corp
Estados Unidos
2014 - 2016 (2 anos)
Reimagining the future of retail where digital and physical intersect to deliver engaging experiences for shoppers. Bringing together the technology innovation of Westfield Labs with the event experiences of Westfield Brand Ventures into a seamless, cohesive, compelling consumer journey. Creating value from these new areas of development beyond the traditional building blocks of our brick & mortar business. Helping to inspire and transform a corporate culture to be more creatively-fueled, consumer-centric, and brand-led along the way.
President & CEO
Dallas, Estados Unidos
2006 - 2014 (8 anos)
President & CEO Jan 2006 – Jul 2014

President Jan 2006 – Jan 2011

Chief Operating Officer Jan 2006 – Jan 2011

Brought this timeless, iconic American agency into its hundredth year as a thriving global modern marketing agency leading the way redefining retail across CPG, Restaurants, Retail, Consumer Electronics, Technology, Financial Services, Energy through a strategic platform called Buy Design. With great competency in the role of mobile, social, and digital platforms; and the creation of content in all its forms.
Chief Operating Officer
New York, Estados Unidos
1993 - 2005 (12 anos)
Supported the CEO and other executives leading the employees, setting the future vision for the agency, pitching new business, and ensuring the company and clients (heavily focused in Technology) were in strong positions post 2001.

Educação

MBA - Organizational Leadership

1997 - 1999 (2 anos)

Bachelor of Arts

1985 - 1989 (4 anos)

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