Macy*s - "Yes, Virginia The Musical"

J. Walter Thompson New York

J. Walter Thompson New York New York, Estados Unidos

9682

Titulo	Yes, Virginia The Musical
Agência	J. Walter Thompson New York
Campanha	Yes, Virginia - Macy's
Anunciante	Macy's, Inc.
Marca	Macy*s
Posted	Junho 2013
Sector Empresarial	Grandes armazéns, supermercados
História	Macy’s is America’s biggest department store chain, famous for huge holiday spectacles. But with 798 stores, they struggle to connect with families in local markets. So this Christmas, we kicked off a new holiday tradition that would support drama programs in schools across the country. For the 2012 holiday season, we created a new tradition for school stages across the country. “Yes, Virginia: The Musical”, a brand-new show based on Macy’s beloved animated Christmas special. No rights. No royalties. Any school in America could put on the show—free. In the end, more than 1300 schools all across the U.S. staged the new musical.
Tipo de Mídia	Case Study
Comprimento	132 seconds
Chief Creative Officer	Jeff Benjamin
Director executivo criativo	Matt MacDonald
Director criativo	Craig Love/Shayne Millington
Redator	Justine Cotter
Director de arte	Raihna Halim/Ben Chiang
Diretor dos Negócios	Claire Capeci
Director de contas	Angela Rebong Brown
Produtor	Robin Feldman/Margaret Mclaughlin
Project Manager	Lindsey Allen
Other	Macy's Marketing/Macy's Media/Macy's Media Relations/Macy's.com