Titulo | Parking While Hungry |
Agência | BBDO New York |
Campanha | Parking While Hungry |
Anunciante | Mars Inc. |
Marca | Snickers |
Posted | Novembro 2015 |
Sector Empresarial | Chocolates, barras, rebuçados, pastilhas |
História | For the Snickers “You’re Not You When You’re Hungry” campaign, we wanted to let consumers know about the dangers of parking while hungry. So we created a parking spot that demonstrated how drivers carelessly park over the lines due to the out-of-sorts behavior brought on by hunger. The lines were painted over a real parking spot in the USA with copy that let everyone know ‘You park here when you’re hungry.' |
Tipo de Mídia | Exterior |
Chief Creative Officer | Greg Hahn |
Director executivo criativo | Peter Kain |
Director executivo criativo | Gianfranco Arena |
Director criativo | Justin Bilicki |
Director criativo | Matt Herr |
Director de arte | Kim Baskinger |
Produtor da agência | Samar Zaman |
Fotógrafo | Billy Siegrist |
Account Manager | Kirsten Flanik |
Account Manager | Susannah Keller |
Account Manager | Josh Steinman |
Account Manager | Dylan Green |
Account Manager | Jocelyn Choi |
Planeador estratégico | Crystal Rix |
Planeador estratégico | Alaina Crystal |