Matt Herr
Creative Lead at Translation
New York, Estados Unidos
TituloParking While Hungry
Agência
Campanha Parking While Hungry
Anunciante Mars Inc.
Marca Snickers
PostedNovembro 2015
Sector Empresarial Chocolates, barras, rebuçados, pastilhas
História For the Snickers “You’re Not You When You’re Hungry” campaign, we wanted to let consumers know about the dangers of parking while hungry. So we created a parking spot that demonstrated how drivers carelessly park over the lines due to the out-of-sorts behavior brought on by hunger.

The lines were painted over a real parking spot in the USA with copy that let everyone know ‘You park here when you’re hungry.'
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