| Titulo | Donald |
| Agência | DDB Chicago |
| Campanha | Connect the Rainbow |
| Anunciante | Wm Wrigley Jr. Co. |
| Marca | Skittles |
| Posted | Setembro 2015 |
| Sector Empresarial | Doces |
| História | The Mars team at DDB Chicago has launched “Connect The Rainbow” for Skittles – an interactive experience that invites people to connect with a motley crew of flavor fanatics in a variety of odd ways. Is your favorite flavor strawberry, like Rodger? Then give him a call to chat and see what else you have in common! Maybe your favorite is grape, like Eunice. Go ahead and play her on the newly released Madden NFL 16. If you love lemon, like Bryce, write him a letter at summer camp. Maybe you love green apple, like Donald. Fax him, and see what he sends back. Last but not least, maybe you love orange, like Lisa. Then telepathically communicate with her. Over the next two weeks, this program will be supported across all of the brand’s social channels. Additionally, the EA Sports/Madden team was so excited about welcoming Eunice on board, they’ll be featuring her as one of their official ‘Playmakers’ in their community correspondence. Check out the campaign and connect with the characters here:https://www.facebook.com/skittleshttps://twitter.com/skittleshttp://skittles.comhttp://www.twitch.tv/grannyfootball/profile Congratulations to the DDB Chicago Skittles team involved: Mark Gross, Brian Boord, Chad Broude, Will St.Clair, Katie Siegel, David Chriswick, Matt Mullen, Kate Christiansen, Gwen Hammes, Erin Leahy & Liza Raser. |
| Tipo de Mídia | Anúncios de internet |
| Chief Creative Officer | John Maxham |
| Director executivo criativo | Mark Gross |
| Director criativo | Brian Boord |
| Director de arte | Alex Zamiar |
| Director criativo | Chad Broude |
| Redator | Jonathan Richman |
| Executive Director of Integrated Production | Diane Jackson |
| Produtor executivo | Will St. Clair |
| Agency Content Producer | Erica Bletsch |
| Produtor | Katie Siegel |
| Diretor de Estratégia | David Chriswick |
| Diretor de Estratégia | Matt Mullen |
| Diretor de Estratégia | Thomas Hehir |
| Business Affairs | Kate Christiansen |
| Director de contas | Gwen Hammes |
| Supervisor de conta | Erin Leahy |
| Account Manager | Liza Raser |
| Account Manager | Trace Schlenker |
| Realizador | Luc Schurgers |
| Produtor executivo | Dominic Bernacchi |
| Produtor executivo | Darren Foldes |
| Produtor executivo | Rich Pring |
| Produtor | Devon Irete |
| Fotógrafo | Ryan Schude |
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