Titulo | Thirty Five |
Agência | VML Brazil |
Campanha | Thirty Five |
Anunciante | Athosgls |
Marca | Athosgls |
Posted | Mai 2019 |
Sector Empresarial | Consciencialização social sobre descriminação racial / étnica / minorias / portadores de deficiências |
História | The life expectancy of transgender people in Brazil is age 35 due to violence and discrimination. This fact is highlighted in the new film Thirty-Five developed by Y&R Brazil (part of VMLY&R Group) for Athosgls, an LGBTQI+ news portal. The short film, produced by FAUNA studio, features real trans couple Guto and Onika. This statistic is underscored by the film’s soundtrack, a cover of Alphaville’s hit song ‘Forever Young’ by Brazilian vocalist Liniker. This year marks the 35th anniversary of the song’s debut. |
Tipo de Mídia | Viral |
Comprimento | |
Director criativo | Celso Alfieri |
Director criativo | Rafael Pitanguy |
Director criativo | Kleyton Mourão |
Director criativo | Laura Esteves |
Director criativo | Rodrigo Almeida |
Director de arte | Jean Guelre |
Redator | Luh Maza |
Redator | Pedro Lazera |
Creative Vice President | Rafael Pitanguy |
Agency Production Team | Fernanda Ragazzi |
Planeador | Paulo Vita |
Executive Director | Patrick Petry |
Produtor executivo | Graziella Nadruz |
Production Coordinator | Andreia Beni |