Rodrigo Almeida
Director executivo criativo at Molotov Group
Lisbon, Portugal
TituloThirty Five
Agência
Campanha Thirty Five
Anunciante Athosgls
Marca Athosgls
PostedMai 2019
Sector Empresarial Consciencialização social sobre descriminação racial / étnica / minorias / portadores de deficiências
História The life expectancy of transgender people in Brazil is age 35 due to violence and discrimination. This fact is highlighted in the new film Thirty-Five developed by Y&R Brazil (part of VMLY&R Group) for Athosgls, an LGBTQI+ news portal. The short film, produced by FAUNA studio, features real trans couple Guto and Onika. This statistic is underscored by the film’s soundtrack, a cover of Alphaville’s hit song ‘Forever Young’ by Brazilian vocalist Liniker. This year marks the 35th anniversary of the song’s debut.
Tipo de Mídia Viral
Comprimento
Director criativo
Director criativo
Director criativo
Director criativo
Director criativo
Director de arte
Redator
Redator
Creative Vice President
Agency Production Team
Planeador
Executive Director
Produtor executivo
Production Coordinator

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