Titulo | Crash Test |
Agência | DDB Paris |
Campanha | Crash test |
Anunciante | Délégation à la sécurité et à la circulation routières |
Marca | Sécurité routière |
Posted | Novembro 2018 |
Sector Empresarial | Segurança rodoviária |
História | The French Road Safety Delegation decided to fuse a bit of humanity into its latest ad about seatbelt safety. The organization turns a typical industrial crash test demo into a heart wrenching tale by giving each “dummy” a backstory. Through daily Facebook and Instagram posts, we witness the effects that a deadly crash has on a family ౼ from the perspective of the child who died. |
Tipo de Mídia | Social Media |
Exective Creative Director | Alexander Kalchev |
Director criativo | Pierre Mathonat |
Director criativo | Alexis Benbehe |
Redator | Jeanne Taillard |
Director de arte | Timothy Alexandre |
Produtor da agência | Corinne Persch |
Supervisor de conta | Vincent Leorat |
Supervisor de conta | Nicolas Kabassakalis |
Supervisor de conta | Andéole Vu Dinh Ba |
Supervisor de publicidade | Emmanuel Barbe |
Producer | Gregory Panteix |
Chefe de produção | Bettina Diss |
Fotógrafo | Stanislas Liban |
Produção de som | Studio5 |
Produtora | Stink Films |