Marcelo Altschuler
Produtor executivo at Saigon Filmes
New York, Estados Unidos
TituloRe-Reborn - Campaign
Agência
Campanha Re-reborn
Anunciante Clube de Criação de SP
Marca Clube de Criação
Data da primeira Transmissão/Publicação
Sector Empresarial Agências de publicidade
Filosofia The Brazilian Creative Club is the most important advertising institution in the country. Since 2012, the Club promotes its own Festival that awards the creative work that stood out during the year and that brings in great names to discuss all areas of creativity. Each year, the Festival has a different theme, a new campaign and a new branding to encourage people to attend.

For 2017, the fleeting quality of ideas inspired us to create an ever-changing campaign. Using an exclusive algorithm, we developed posters that were mutable in all aspects: logo, tagline, colors and type. Based on the Creative Club’s logo – a star, the algorithm generated every possible form of the 26 letters of the alphabet and the star. The posters changed in real-time online and in guerrilla projections all over São Paulo. The resulting art direction was a random combination of all of these elements. As they were living and mutating, the posters were digital-only: they were never printed or shown in a static way to the audience.
Tipo de Mídia Packaging, marcas e design
Advertising Agency
Design Agency
Media Company
Planejador de Mídia
Planejador de Mídia
Agency Account Executive
Agency Account Supervisor
Agency Account Supervisor
Agency Account Director
Chief Creative Officer
Director executivo criativo
Creative Director
Redator
Redator
Director de arte
Director de arte
Director de arte
Agency Producer
Agency Producer
Agency Producer
Agency Producer
Creative Technologist
Creative Technologist
Project Manager
Animation Company
Produtora
Director
Produtor executivo
Director de fotografia
Editor
Editor
Art Assistant

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