Hardee's - "Hardee's Brand Book"

Arnold Worldwide NY

Arnold Worldwide NY New York, Estados Unidos

4208

Titulo	Hardee's Brand Book
Agência	Arnold Worldwide NY
Campanha	Hardee's Brand Book
Anunciante	Hardee's Food Systems, Inc.
Marca	Hardee's
Data da primeira Transmissão/Publicação	2019
Sector Empresarial	Comida
Filosofia	For a fast food restaurant, Hardee’s has always made its food the right way. They don’t cut corners, use frozen chicken or microwave their burgers. They do things the Hardee’s Way and it is the right way to do things. This book is a guide for employees on why doing things the Hardee’s Way leads to better-tasting food. It was also designed the right way, the Hardee’s Way, with a few handmade (and hand cross-stitched) pages. Because that’s how books used to be made before they were mass-produced by machines. Speaking of machines, you can also use this book to destroy a microwave, because using a
Tipo de Mídia	Branded Book
Chief Creative Officer	Icaro Doria
Director executivo criativo	James Bray
Director criativo	Justin Galvin
Director criativo	Sam Mullins
Director criativo	Guilherme Racz
Director criativo	Lucas Casão
Director de arte	Guilherme Racz
Director de arte	Brunno Cortez
Redator	Justin Galvin
Redator	Patrick Franklin
Print Producer	Jim Spadafora
Marketing Director	Angela Godfrey
Marketing Director	Kelly Preston