Titulo | Solar |
Agência |
BBDO New York
|
Campanha |
Blueprints - GE
|
Anunciante |
General Electric Company
|
Marca |
GE
|
Data da primeira Transmissão/Publicação |
2007 / 2
|
Sector Empresarial | Produção de energia, matérias-primas, minerais
|
Legenda | imagination at work |
História | The “Blueprints” campaign illustrates how a GE employee views the world. Each layout portrays a beautifully dramatic nature scene (a wind-blown tree, a sun-drenched ocean, the setting sun) with blueprint-style overlays to show how the Earth’s resources can be harnessed to address the world’s most critical needs. |
Filosofia | We took the strategy of “solving problems” to the next level by using the technical drawing/blueprints overlays. The layouts literally show how GE is creating a blueprint for a better world. |
Problema | Communicate that GE is a company dedicated to turning imaginative ideas into leading products and services that help solve some of the world’s toughest problems. |
Resultado | N/A |
Tipo de Mídia |
Imprensa e publicações
|
Mercado | Estados Unidos |
Mais Informações | ecomagination.com |
Director de arte |
Paul Cohen (AMV)
|
Redator |
Mark Fairbanks
|
Director criativo |
David Lubars
|
Director criativo |
Paul Brazier
|