Martin Spillmann
Owner at Spillmann/Felser/Leo Burnett
Zurich, Suíça
TituloHorat. The Weather Prophet
Agência
Campanha Horat. The Weather Prophet
Anunciante Switzerland Tourism
Marca Switzerland Tourism
PostedJaneiro 2013
Sector Empresarial Destinaçãoes (Países e lugares)
História The spots with Martin Horat were in all the media: He was on talk- and late-night-shows. The biggest newspaper in Switzerland wrote 8 times about him and the ad. Swiss Television even broadcasted a half-hour report on the sudden fame of Switzerland’s strange weather prophet. Later, animal rights campaigners contacted the Federal Office for the Environment, which as a result insisted that the Client removed the spot from their website because it might encourage other people to sit on anthills. Now the media really got onto the case. Within the space of a few hours, thousands of people had voiced their disapproval of the film banning. The Federal Office reacted immediately, and the film was cleared for viewing again. So this campaign in Switzerland continued to generate an unprecedented amount of press coverage and hundreds of reports in the media – positive reports. 
Tipo de Mídia Case Study
Comprimento
Redator
Director criativo
Redator
Director criativo

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