Martin Spillmann
Owner at Spillmann/Felser/Leo Burnett
Zurich, Suíça
TituloSydney
Agência
Campanha Fan Letters
Anunciante Victorinox
Marca Victorinox
PostedDezembro 2012
Produto Swiss Army Knife
Sector Empresarial Louças, talheres, utensílios de cozinha
História There are only a few companies that regularly receive personal letters of appreciation from their customers. Victorinox is in this lucky situation. Over the decades, VICTORINOX fans from around the world have repeatedly thanked for the faithful service shown them by the famous pocket knife or windbreakers. So we've decided to make their fan letters into the actual campaign. 
Tipo de Mídia Imprensa e publicações
Art Buyer
Fotógrafo
Fotógrafo
Director de arte
Director de arte
Redator
Director criativo

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