Titulo | Holidays Without Internet |
Agência | Leo Burnett Schweiz |
Campanha | Holidays without Internet |
Anunciante | Switzerland Tourism |
Marca | Switzerland Tourism |
Posted | Novembro 2011 |
Sector Empresarial | Transportes, viagens e turismo |
História | People are constantly online. Even during their holidays. Result: Less relaxation. Visit holidayswithoutinternet.com See the whole interactive movie with your Facebook account. |
Filosofia | Send online junkies on "Holidays without Internet and mobile reception" in a remote hut in Switzerland. |
Resultado | After a few days online Facebook stopped the campaign - which caused national headlines. („Facebook does not want people to spend holidays without Facebook“.) When it went online again a week later (approved by Facebook) the click rates were astonishing: Up to 16‘000 visitors daily. A total of 398‘500 visits in 5 weeks. Fans of Switzerland Tourism doubled within these five weeks and are now at 128‘000. |
Tipo de Mídia | Case Study |
Director criativo | Peter Brönnimann |
Redator | Peter Brönnimann |
Director de arte | Dana Wirz |
Director executivo criativo | Martin Spillmann |