Martin Spillmann
Owner at Spillmann/Felser/Leo Burnett
Zurich, Suíça
TituloHolidays Without Internet
Agência
Campanha Holidays without Internet
Anunciante Switzerland Tourism
Marca Switzerland Tourism
PostedNovembro 2011
Sector Empresarial Transportes, viagens e turismo
História People are constantly online. Even during their holidays. Result: Less relaxation.
Visit holidayswithoutinternet.com
See the whole interactive movie with your Facebook account.
 
Filosofia Send online junkies on "Holidays without Internet and mobile reception" in a remote hut in Switzerland.
Resultado After a few days online Facebook stopped the campaign - which caused national headlines. („Facebook does not want people to spend holidays without Facebook“.)
 
When it went online again a week later (approved by Facebook) the click rates were astonishing: Up to 16‘000 visitors daily. A total of 398‘500 visits in 5 weeks. Fans of Switzerland Tourism doubled within these five weeks and are now at 128‘000.
Tipo de Mídia Case Study
Director criativo
Redator
Director de arte
Director executivo criativo

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