| Titulo | Names Promotion |
| Agência | Leo Burnett Schweiz |
| Campanha | The name game |
| Anunciante | Micasa |
| Marca | Micasa |
| Posted | Novembro 2011 |
| Sector Empresarial | Utensílios domésticos, decoração e jardinagem |
| Legenda | The Same Name as You |
| História | Micasa is one of the largest furniture retailers in Switzerland - with 24 shops. A lot of their articles carry names of people. For example, thereâs a bed called âTomâ , a table called âTinaâ, a lamp âMarleneâ, a night table âLeonâ and many more products with peoples names. To launch the new catalogue and to get people to look at it, Spillmann Felser Leo Burnett developed a special promotion: âYou get 50% off articles with the same name as you.â The promotion is advertised on TV, billboards and online. The films shows different Micasa customers reacting differently to this promotion.The promotion just started a week ago. Reactions are extremely positive. |
| Tipo de Mídia | Case Study |
| Director criativo | Pablo Schencke |
| Director criativo | Johannes Raggio |
| Director criativo | Christian Bobst |
| Director executivo criativo | Peter Brönnimann |
| Account Manager | Andy Stäheli |
| Account Manager | Nino Zuberbühler |
| Account Manager | Carmen Jegge |
| Art Buyer | Suzana Kovacevic |
| Produtora | Pumpkin Film |
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