ALS League - "Connection Lost"

Publicis Brussels

Publicis Brussels Bruxelles, Bélgica

8041

Titulo	Connection Lost
Agência	Publicis Brussels
Campanha	Connection Lost
Anunciante	ALS Liga
Marca	ALS League
Posted	Novembro 2015
Sector Empresarial	Associações de informação e de luta contra doenças
História	You know that feeling of losing your connection on your phone, tablet or television? Frustrating, isn’t it? That’s only a glimpse of what it feels like when you’re diagnosed with ALS, a deadly disease with no known cure. The only thing left to do, is helplessly experience the disconnection of your body and organs until a vital organ is hit and you die. That’s why, on June 21st, International ALS Day, in collaboration with various national TV networks, we disconnected major TV shows during prime time, giving a voice to two ALS patients who know the terrible frustration of being disconnected. Both ALS patients explained how the disease impacted their lives, asking viewers to join the fight against ALS.
Tipo de Mídia	Televisão e Cinema
Comprimento	137 seconds
Director criativo	Tom Berth
Director criativo	Geert De Rocker
Equipa criativa	Sophie De Plecker
Equipa criativa	Joris Luyten
Designer	Jeremy Acquisto
Chefe de Digital	Seb De Roover
Account Manager	Jonas De Wit
Produtor da agência	Marc Van Buggenhout
Produtor da agência	Tuyen Pham Xuan
Produtora	Geronimo
Realizador	Dirk Domen
Produtor	Mathias Kerner
Pós-produção	Merlin Vandenbossche
Câmara	Piet Deyaert
Casemovie	Muna Baradi + Cobra