| Titulo | Miralite Natura |
| Brief | CHALLENGE :Building the basics of the new BGE entity (Building Glass Europe) and developing a more user centric communication - Ensuring global coherence of all the messages - Facilitating the deployment of the new brand platform.INSIGHT:Customers need a partner (not a supplier) who guides them and helps them to set up the needed tools to explain to the end consumers, how the products can ensure a well being and a comfort in their living space.CREATIVE IDEA :A new creative identity being the red thread through all the communications, created to change the perception of Saint-Gobain BGE : Saint-Gobain BGE is no longer a glass manufacturer, it is now a manufacturer of well-being and comfort in everyday life. |
| Agência | DENTSU CREATIVE |
| Campanha | The invisible well being manufacturer |
| Anunciante | Saint Gobain |
| Marca | Saint Gobain |
| Posted | Novembro 2018 |
| Sector Empresarial | Questões ambientais e animais |
| História | Saint-Gobain BGE designs, manufactures, transforms, distributes high-performance glazing for the best comfort and the well-being of everyone and the future of all. These materials are found everywhere in our habitat and our daily life:housing, buildings, transport, infrastructure, as well as in many industrial applications. They bring comfort, performance and security while meeting the challenges of sustainable construction, effective resource management and climate change. |
| Tipo de Mídia | Imprensa e publicações |
| Director criativo | Sébastien Zanini |
| Redator | Marc Sinègre |
| Director de arte | Rudy Bamberg |
| Fotógrafo | Pauline Alias |
| Produtor da agência | Marie-Caroline Hiele |
| Designer gráfico | Mickael Thibouret |
More Work
SEE ALLDans l'oeil du fan
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Mentos® Fresh Talent (Board)
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Mentos® Fresh Talent (Film)
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The Given Name
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Exam
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Exam (French)
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Mentos® Fresh Talent (clip Igee)
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- Mentos
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- DENTSU CREATIVE
Mentos® Fresh Talent (Clip Lémofil)
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- Mentos
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Mentos® Fresh Talent (Clip Yaaster)
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- DENTSU CREATIVE