Sila Soyer
Executive Producer at Arcade Edit, New York
New York, Estados Unidos
TituloMENstruation
Agência
Campanha MENstruation
Anunciante Thinx
Marca Thinx
PostedOutubro 2019
Sector Empresarial Higiene feminina
História For its first TV campaign, Thinx needed a provocative film that highlighted not only the benefits of its period-proof underwear, but also its mission to de-stigmatise periods. The spot shows what the world would look like if men got their period too. When the ad got banned for “unacceptable” imagery, the agency turned the censorship into a conversation. The escalating discussion forced networks to reconsider the ban, resulting in the first in-use tampon to ever air on TV.
Tipo de Mídia Viral
Comprimento
VP Creative Director
VP Creative Director
ACD
ACD
Worldwide Chief Creative Officer
Regional Chief Creative Officer
Produtor executivo
Produtor executivo
Produtor
Director of Content
Music Producer
Business Manager
Chefe de produção
Account Director, Social Media
Executivo de contas
Chief Strategy Officer
SVP Global Brand Management
SVP Global Brand Management
Data Strategy Director
Partner Managing Director
Criativo / Direção de arte
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Editor
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Produtor
Produtor
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VFX Artist
VFX Artist
VFX Artist
VFX Artist
VFX Artist
VFX Artist
VFX Artist

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