Managing Director/Executive Creative Director
at
Heimat Werbeagentur GmbH
Berlin, Alemanha
| Titulo | McFamilies |
| Brief | Since its founding, McDonald’s has been a place where families are welcome. But the idea of what constitutes a family has evolved. Time to address that. On International Family Day 2019, McDonald’s took a stand for family diversity with its most valuable brand asset. McFamilies is an iconic design system celebrating family diversity. |
| Agência | HeimatTBWA\ |
| Campanha | McFamilies |
| Anunciante | McDonald’s |
| Marca | McDonald's |
| Posted | Novembro 2019 |
| Sector Empresarial | Restaurantes e comida rápida |
| História | McDonald’s |
| Tipo de Mídia | Packaging, marcas e design |
| Chief Creative Officer | Guido Heffels |
| Chief Creative Officer | Matthias Storath |
| Director criativo | Esra Gülmen |
| Director criativo | Nicolas Blaettry |
| Director de arte | Marco Russo |
| Director de arte | Adriana Liotta |
| Redator | Gaia Bonetti |
| Redator | Lisa Reissner |
| Director de contas | Elisabeth Treichel |
| Creative Services Manager | Carola Storto |
| Produtor da agência | Jan-Hendrik Scholz |
| Editor | Facundo Prats |
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