Matthias Storath
Managing Director/Executive Creative Director at Heimat Werbeagentur GmbH
Berlin, Alemanha
Titulo"#unfollowme. The hashtag against hate."
Agência
Campanha Loud against Nazis "#unfollowme. The hashtag against hate."
Anunciante Loud Against Nazis
Marca Laut gegen Nazis
Data da primeira Transmissão/Publicação 2019
Sector Empresarial Instituições, organizações não governamentais
História Right wing extremists are using social platforms to spread hatred. With its client “Loud Against Nazis”, the agency wanted to raise awareness of such abuse. So 100 influencers took a stand by sacrificing their most important currency: their followers. They asked followers with a right-wing extremist mindset to "unfollow" them by creating posts via unfollowme.org. In the end more than 40,000 posts were published with #unfollowme. Tens of thousands of people unfollowed and a debate about values in social media was sparked. Plus the influencers gained three times as many new followers.
Tipo de Mídia Interatividade
Comprimento
Chief Creative Officer
Chief Creative Officer / Copywriter
Excecutive Creative Director
Creative Director
Creative Director
Redator
Director de arte
Director de arte
Account Manager
Account Manager
Planning Director
Chief Executive Officer (CEO)
Account Manager
Account Manager
Agency Producer
Agency Producer
Editor
Editor
Executive Account
Chief Executive Officer (CEO)
Technical Lead
User Experience / Interface Designer
Creative Data Analyst

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