Matthias Storath
Managing Director/Executive Creative Director at Heimat Werbeagentur GmbH
Berlin, Alemanha
TituloMade of Defeat – A Photographic Tale.
Agência
Campanha Free Democrats Made of Defeat – A Photographic Tale.
Anunciante Free Democratic Party
Marca Free Democratic Party
PostedNovembro 2018
Sector Empresarial Partidos e candidatos políticos
História Democracy is threatened. In 2013 one of Germany’s oldest democratic parties had to leave the parliament. Five years later they were back. With an all new thinking triggered by their defeat. “Made of defeat” A photographic tale that disrupted the whole culture of political advertising. No smiling faces. No Photoshop. No success stories. Just the unfiltered truth. A documentary showing the hard way back. The rethinking. The vulnerability. The inner fights. “Made of defeat” changed the whole culture of political advertising. Some media even discussed every single picture of the film. On election day the Free Democratic Party returned to the parliament. With more than twice the result compared to 2013.A victory – made of defeat.
Tipo de Mídia Televisão
Comprimento
Director criativo
Redator
Redator
Redator
Director de arte
Director de arte
Fotógrafo
Produtor da agência
Designer gráfico
Designer gráfico
Designer gráfico
Designer gráfico
Chief Creative Officer
Chief Creative Officer
Planeador estratégico
Editor
Editor
Editor
Social Media Manager

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