Matthias Storath
Managing Director/Executive Creative Director at Heimat Werbeagentur GmbH
Berlin, Alemanha
TituloBoard 2
Agência
Campanha Feed Your Creativity
Anunciante Art Directors Club Germany
Marca Art Directors Club Germany
Data da primeira Transmissão/Publicação 2018
Sector Empresarial Outros
Filosofia Focusing on ADC’s core again, the simple but strong motto “Feed your creativity” was developed, as the main message for the three communication phases “Junior competition”, “ADC competition” and “ADC Festival”. This motto offered the possibility to change ADC’s look into a very colorful and lighthearted identity, based on hand-drawn typography and playful illustrations that set the topic of inspiration into the context of food. Each dish was individually crafted and represented one of the competition categories like film, sound, photography or promotion. The target audience of the campaign were all ADC members, submitter (agencies, juniors, clients), exhibition visitors, marketers, press and politicians.
Tipo de Mídia Packaging, marcas e design
Agency Account Manager
Chief Creative Officer
Chief Creative Officer
Creative Director
Redator
Redator
Agency Producer
Designer gráfico
Designer gráfico
Illustrator
Produtora
Produtora
Producer
Editor
Editor
Editor
Agency Print Producer
Agency Print Producer
Agency Production Manager
Agency Production Manager
Music Supervisor
Sound Engineer
Sound Engineer
Sound Engineer
Film/TV Studio Company

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