Titulo | 2400 Bars / 2400 Seats to fight cancer |
Agência | Grey Madrid |
Campanha | 2400 Bars / 2400 Seats to fight cancer |
Anunciante | CRIS against Cancer |
Marca | CRIS against Cancer |
Posted | Mai 2013 |
Sector Empresarial | Instituições, organizações não governamentais |
Filosofia | In order to raise funds CRIS against Cancer organized a classical music concert in Madrid.The idea was that the orchestra played the 9th Symphony of Beethoven according to audience response.The 2400 bars of Beethovens 9th Symphony corresponded to the 2400 seats of the National Auditorium, therefore any un-sold tickets would mean an unplayed bar, and silence in Beethoven’s 9th Symphony. |
Tipo de Mídia | Case Study |
Comprimento | |
Director criativo | Antonio Montero |
Director executivo criativo | Enric Nel-Lo |
Director criativo | María Salomón |
Director criativo | Javier García Monserrat |
Director de arte | María Salomón |
Director de arte | Ignacio Capelo |
Director de arte | Jesús Martínez Aniceto |
Director de arte | Javier Garcia Maestro |
Redator | Nuño Martín |
Redator | Álvaro Montes |
Fotógrafo | Attic Films, S.L. |