Antonio Montero
Director criativo at Grey Madrid
Madrid, Espanha
Titulo2400 Bars / 2400 Seats to fight cancer
Agência
Campanha 2400 Bars / 2400 Seats to fight cancer
Anunciante CRIS against Cancer
Marca CRIS against Cancer
PostedMai 2013
Sector Empresarial Instituições, organizações não governamentais
Filosofia In order to raise funds  CRIS against Cancer organized a classical music concert in Madrid.The idea was that the orchestra played the 9th Symphony of Beethoven according to audience response.The 2400 bars of Beethovens 9th Symphony corresponded to the 2400 seats of the National Auditorium, therefore any un-sold tickets would mean an unplayed bar, and silence in Beethoven’s 9th Symphony.
Tipo de Mídia Case Study
Comprimento
Director criativo
Director executivo criativo
Director criativo
Director criativo
Director de arte
Director de arte
Director de arte
Director de arte
Redator
Redator
Fotógrafo

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