Under Armour - "Flash"

Droga5

Droga5 New York, Estados Unidos

Prêmios

32029

Marca: Under Armour
País: Estados Unidos

Anunciante: Under Armour

Titulo	Flash
Agência	Droga5
Campanha	Curry Two
Anunciante	Under Armour
Marca	Under Armour
Data da primeira Transmissão/Publicação	2015 / 10
Sector Empresarial	Calçado Desportivo
História	How long does it take to change the game? Hours? Days? Years? Decades? Nah...In this game, it only takes a second...or less. #LightTheGameUpThe reigning NBA MVP Stephen Curry's second signature shoe drops 10.24. For more info, visit: undrarmr.co/CurryTwo
Filosofia	The 2014-15 NBA season was one long coronation for Stephen Curry. He won the NBA’s MVP award while leading the Golden State Warriors to its first NBA Championship since 1975. Along the way, he broke multiple records, including the most 3-pointers made in a regular season and most 3-pointers made in a single postseason. But more importantly, Stephen Curry redefined the game of basketball. Curry proved an undersized guard could dominate the game and change the sport in the less than a second. Under Armour and Droga5 decided to kick off the 2015-16 NBA season by reminding the world how Curry and his miraculous shot changed the game. We worked with award-winning director Henry-Alex Rubin and Oscar-winner Jamie Foxx to showcase Curry’s generational talent by giving him only a fraction of a second to see the rim before releasing his shot. What ensues is an explosive display that reflects what makes Stephen the catalyst for the new era of basketball. View the film here. At just 27 years of age, Stephen Curry is widely considered the greatest shooter in NBA history. When Curry shoots a three, he releases the ball in as little as 0.4 seconds. That’s the quickest shot ever measured. And combined with world-class handles, exceptional court vision and the ability to make the impossible happen on a nighty basis he's forcing coaches, players and fans to re-evaluate what they know to be true about basketball. The film features the “Iron Sharpens Iron” Curry Two, the first colorway of Stephen’s second signature shoe, which he will wear during the kick-off to the NBA season and will be available on UA.com and select retailers around the world on Oct 24th. Additional colorways of the Curry Two will release throughout the season.
Tipo de Mídia	Interatividade
Comprimento	65 seconds
Trilha sonora	“Giants” by Tamer, Pusher Music
Telecine	The Mill New York
Empresa de design sonoro	Duotone Audio Group
Chairman	David Droga
Chief Creative Officer	Ted Royer
Group Creative Director	Tim Gordon
Redator	Craig Gerringer
Director de arte	Conner Tobiason
Chief Creation Officer	Sally-Ann Dale
Chefe de produção	Ben Davies
Broadcast Producer	Rebecca Wilmer
Integrated Production Business Manager	Librado Sanchez
Chief Strategy Officer	Jonny Bauer
Head of Strategy	Chet Gulland
Diretor de Estratégia	Harry Roman
Junior Strategist	Isaiah Brown
Estrategista	Hilary Heath
Director de contas	Julian Cheevers
Director de contas	Brian D'Entremont
Account Manager	Josh Freeland
Associate Account Manager	Scott Bubis
Project Manager	Courtney Kosup
Project Manager	Monique Lavie
CEO & Founder, Under Armour	Kevin Plank
EVP, Global Marketing, Under Armour	Adam Peake
SVP, Global Brand Creative, Under Armour	Rick Anguilla
SVP, Global Brand Creative, Under Armour	Steve Battista
SVP, Global Brand Marketing, Under Armour	Adrienne Lofton
SVP, Business Development & Entertainment, Under Armour	Todd Montesano
VP, Global Brand & Sports Marketing	Peter Murray
VP, Creative & Design, Under Armour	Brian Boring
Senior Director, Strategic Partnerships & Entertainment, Under Armour	Dre Wright
Creative Director, Story Development, Under Armour	Jed Jecelin
Director, Brand Basketball, Under Armour	Tai Foster
Director of Sports, Marketing, Pro Basketball, Under Armour	Kris Stone
Brand Marketing Director, Campaign Integration, Under Armour	Teresa Oles
Director of Creative Operations	Eric Clemmer
Produtora	Smuggler
Realizador	Henry-Alex Rubin
Director de fotografia	David Devlin
Partner, Smuggler	Patrick Milling Smith
Partner, Smuggler	Brian Carmody
Executive Producer, Smuggler	Lisa Tauscher
Executive Producer, Smuggler	Drew Santarsiero
Head of Production, Smuggler	Andrew Colon
Producer, Smuggler	Alex Waite
Empresa de produção	Stitch
Editor	Leo Scott
Assistant Editor	Weston Cadwell
Executive Producer, Stitch	Mila Davis
Colorist	Fergus McCall
Pós produção	Framestore
Produtor	Christa Cox
Senior Producer, Framestore	Nicholas Dziekonski
VFX Supervisor/Lead Flame Artist	Martin Lazaro
Compositor	Leslie Chung
Compositor	Hieu Phan
Music Supervisor, Venn Arts	Jonathan Hecht
Executive Producer, Sound	Greg Tiefenbrun
Mixer/Sound Designer	Andy Green
Actor/celebridade	Stephen Curry
Actor/celebridade	Jamie Foxx