Jessica Piergiovanni
TV Producer Free-lance at Altmann+Pacreau
Paris, França
TituloThe Seller
Titulo (língua original)Le vendeur
BriefThe TVC is a daring advertising parody campaign in a sequence shot. It shows a businessman walking in an apple orchard while explaining his vision of the organic market. Idealist at first, his vision of the organic apples production quickly becomes cynical.
Agência
Campanha Pour les magasins spécialisés bio, la bio c’est avant tout une éthique
Anunciante Synadis
Marca Synadis
PostedDezembro 2020
Sector Empresarial Comida
História While the French organic market is experiencing a strong growth (+15% in 2018), and thus a fierce competition, the organic food retailers of Synadis Bio (the French Union of organic food retailers such as Naturalia, Biocoop, La Vie Claire, Naturéo, Biomonde, L’Eau Vive…) want to assert their difference and values. Meaning the development of the organic market must be done with sense and responsibility (vs. the conventional food industry principles) to preserve its fundamental and historical guidelines.
Tipo de Mídia Televisão e Cinema
Director criativo
Redator
Director de arte
Produtor da agência
Realizador
Produtora

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