| Titulo | The Ecological Bus Lane / Rivoli |
| Titulo (língua original) | Le couloir de bus écologique / Rivoli |
| Agência |
FCB Paris
|
| Campanha |
We are Going On and On... - RATP
|
| Anunciante |
RATP
|
| Marca |
RATP
|
| Data da primeira Transmissão/Publicação |
2004 / 4
|
| Produto |
Mass Transit
|
| Produto (língua original) | Transports publics
|
| Sector Empresarial | Transportes públicos
|
| Legenda | In 2004, 97% of our buses are ecological |
| Legenda (língua original) | En 2004, 97% des bus écologiques |
| História | The ad shows a bus lane covered with grass. People are waiting at the bus stop. The bus lane is now perceived as a grass alley. |
| História (língua original) | La pub montre un couloir de bus recouvert d'herbe. Les gens attendent à l'arrêt. Le couloir de bus est maintenant perçu comme une allée pleine d'herbe. |
| Filosofia | With this new campaign the agency shows the efforts the RATP does for its clients. Now, we are showing what RATP is all about : constant improvement of its service to better serve its clients. On this particular ad, we show that the RATP regarding environnement is very competitive as all most all of its buses are now ecological. This to reduce pollution levels in the city... |
| Filosofia (língua original) | Avec cette nouvelle campagne, l'agence démontre les efforts que fait la RATP pour ses clients: amélioration constante du service pour ses clients. Dans cette pub particulière, nous montrons que la RATP est très compétitive vis-à-vis de l'environnement parce que la plupart de ses bus sont écologiques, ceci, pour réduire les niveaux de pollutions dans la ville... |
| Problema | The Metro and bus system in Paris is a public service. Parisians think that the service is poor and that nothing is done to improve it. They have a negative image of the brand regarding taking the client into account. |
| Problema (língua original) | A Paris, le métro et le système de bus est un service public. Les parisiens pensent qu'il s'agit d'un service pauvre et que rien n'est fait pour l'améliorer. Ils ont une image négative de la marque RATP. |
| Tipo de Mídia |
Poster
|
| Mercado | França |
| Director executivo criativo |
Thomas Stern
|
| Director criativo |
Thierry Chantier
|
| Director de arte |
Francis de-Ligt
|
| Redator |
Eric Lavenac
|
| Fotógrafo |
Marc Gouby
|
| Director de contas |
Gabrielle Chêne
|
| Executivo de contas |
Luc Bourgery
|
| Director de publicidade |
Gilles Alligner
|
| Director de publicidade |
Ludovic Bajard
|
| Director de publicidade |
Nadine Nemecek
|
| Director de arte |
Nicolas Denis
|
| Account Manager |
Cathy Jarno
|
| Account Manager |
Gisèle Doublet
|
