Elisa Edmonds
Head of Planning at WCRS
London, Reino Unido
TituloPursuit
Agência
Campanha The Cows Want It Back - Arla Foods
Anunciante Arla Foods
Marca Cravendale
PostedAgosto 2004
Sector Empresarial Leite e derivados
Filosofia Cravendale’s story shows how integrated communication built a premium milk brand worth £41m from a standing start. Cravendale faced massive challenges - the road to success wasn’t entirely smooth. But by outlining the role that continuous evaluation played, the case demonstrates how an optimised channel strategy and a powerful idea delivered significant incremental profit.

Furthermore, the case provides exciting new learning by quantifying the value of integration.
Resultado Cravendale’s story shows how integrated communication built a premium milk brand worth £41m from a standing start. Cravendale faced massive challenges - the road to success wasn’t entirely smooth. But by outlining the role that continuous evaluation played, the case demonstrates how an optimised channel strategy and a powerful idea delivered significant incremental profit. Furthermore, the case provides exciting new learning by quantifying the value of integration.
Tipo de Mídia Televisão e Cinema
Comprimento
Mercado Reino Unido
Econometrician
Planeador
Director de contas
Econometrician
Planning Director
Director de publicidade

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