Olivier Dermaux
Paris, França
TituloPlanet
Titulo (língua original)Planète
Agência
Campanha Planet
Anunciante Orange
Marca Orange
PostedSetembro 2007
Produto Livebox
Sector Empresarial Serviços de telecomunicações
Legenda More fun together
Legenda (língua original) Allons plus loin ensemble
História The first images of the film show people of all ages, from every corner of the world, all painting panels, canvases and meta sheets in dark-blue. Everyone's having fun as they all share the same task, just like a huge world party! As the spot progresses the viewer understands that they are actually all preparing a planetary "flash mob".

"People power" enables everyone to interact together and their mission is to play the world biggest joke on two unsuspecting cosmonauts floating above the planet many thousands of miles away!
História (língua original) Les premières images du film montrent des gens de tous âges et de tous pays, tous en train de peindre des panneaux, des toiles et des tôles en bleu foncé. Tout le monde prend du plaisir à partager cette même tâche, comme une grande fête mondiale. On comprend peu à peu qu'ils préparent une mobilisation éclaire.

Le pouvoir de chacun est de pouvoir interagir avec tous les autres et leur mission est de jouer la plus grande blague à deux cosmonautes ignorant tout et flottant au dessus de la planète à plusieurs milliers de kilomètres!
Filosofia This campaign presents the future vision of the internet: a new dimension enabled by the livebox "universe", a world where everything's possible, together.
Filosofia (língua original) La campagne présente la future vision de l'internet: une nouvelle dimension permise par l'univers de la livebox, un monde au tout est possible, ensemble.
Tipo de Mídia Televisão
Comprimento
Mercado França
Trilha sonora Keep Smilin', Keep Laughin' Be Happy
Realizador
Produtora
Produtor
Produtor de som
Pós-produção
Director executivo criativo
Redator
Director de arte
Director de publicidade
Director de publicidade
Director de publicidade
Director de publicidade
Planeador estratégico
Director de contas
Director de contas
Executivo de contas

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