Titulo | Neither Whores Nor Submissives |
Titulo (língua original) | Ni Putes Ni Soumises |
Agência | Publicis Conseil |
Campanha | DoYouChat - Ni Putes Ni Soumises |
Anunciante | Ni putes ni soumises |
Marca | Ni Putes Ni Soumises |
Posted | Março 2010 |
Sector Empresarial | Violência doméstica, agressões sexuais |
Legenda | In this case, you can't do anything for her. But if it is happening to your sister, your neighbour, or a friend, there is something you can do. |
Legenda (língua original) | Là, vous ne pouvez rien faire pour elle. Mais si ça arrive à votre soeur, votre voisine |
História | By logging on to the site, users are confronted with the reality of the violence done to a woman. After meeting a few average web surfers, a young woman says hello to the user. Then a boy suddenly hits her: her brother, her boyfriend, a neighbour? The user witnesses the scene, powerless. |
História (língua original) | En se connectant au site de chat, l'utilisateur est confronté à la réalité de la violence à l'encontre d'une femme. Après quelques internautes lambda, une jeune femme le salue. Soudain, elle se fait frapper par un garçon: son frère, son petit ami, un voisin? L'utilisateur assite à la scène, impuissant. |
Filosofia | As part of its educational campaign to promote respect between girls and boys, the association is launching a viral experiment aimed at 18-25 years old. The concept is simple and striking: accessible from sites which are very popular among young people, www.doyouchat.com plays with the idea of random video chats (based on the model of chatroulette) - a forme of entertainment which is fashionable among younger generations - without compromising its main purpose: to provide a unique experience. |
Filosofia (língua original) | Dans le cadre de sa campagne d'éducation au respect filles-garçons, l'association lance une expérimentation virale en direction des 18-25 ans. Le concept proposé est simple et percutant: accessible depuis des sites fortement affinitaires avec les jeunes, www.doyouchat.com détourne le principe de Chat Vidéo Aléatoire, divertissement très prisé par la nouvelle génération, tout en gardant son principe moteur: faire vivre une expérience inédite. |
Problema | At a time when violence is becoming dangerously commonplace, and when online violence against women is becoming rife, "Neither whores nor submissives" is determined to use social networking sites as a platform for communication and awareness-raising, to educate people to fight against violence committed to women. |
Problema (língua original) | A l'heure où la violence s'y banalise dangereusement et où la violence des propos à l'égard des femmes se propagent sur la toile, Ni Putes Ni Soumises est déterminé à utiliser les réseaux sociaux comme un espace d'échange et de sensibilisation, à des fins pédagogiques, pour lutter contre les violences faites aux femmes. |
Tipo de Mídia | Social Media |
Mercado | França |
Mais Informações | www.doyouchat.com |
Director executivo criativo | Olivier Altmann |
Director criativo | Véronique Sels |
Redator | Patrice Lucet |
Director de arte | Philippe Boucheron |
Director de contas | Emmanuelle Henry |
Director executivo criativo | Sébastien Vacherot |
Director de publicidade | Sihem Habchi |
Director de publicidade | Gabrielle Apfelbaum |
Produtora | Bingo Family |
Realizador | Emmanuel Jespers |
Project Manager | Laurent Berthelot |