Philippe Boucheron
Director assistente criativo at AUSTRALIEGAD
Paris, França
TituloNeither Whores Nor Submissives
Titulo (língua original)Ni Putes Ni Soumises
Agência
Campanha DoYouChat - Ni Putes Ni Soumises
Anunciante Ni putes ni soumises
Marca Ni Putes Ni Soumises
PostedMarço 2010
Sector Empresarial Violência doméstica, agressões sexuais
Legenda In this case, you can't do anything for her. But if it is happening to your sister, your neighbour, or a friend, there is something you can do.
Legenda (língua original) Là, vous ne pouvez rien faire pour elle. Mais si ça arrive à votre soeur, votre voisine
História By logging on to the site, users are confronted with the reality of the violence done to a woman. After meeting a few average web surfers, a young woman says hello to the user. Then a boy suddenly hits her: her brother, her boyfriend, a neighbour? The user witnesses the scene, powerless.
História (língua original) En se connectant au site de chat, l'utilisateur est confronté à la réalité de la violence à l'encontre d'une femme. Après quelques internautes lambda, une jeune femme le salue. Soudain, elle se fait frapper par un garçon: son frère, son petit ami, un voisin? L'utilisateur assite à la scène, impuissant.
Filosofia As part of its educational campaign to promote respect between girls and boys, the association is launching a viral experiment aimed at 18-25 years old.
The concept is simple and striking: accessible from sites which are very popular among young people, www.doyouchat.com plays with the idea of random video chats (based on the model of chatroulette) - a forme of entertainment which is fashionable among younger generations - without compromising its main purpose: to provide a unique experience.
Filosofia (língua original) Dans le cadre de sa campagne d'éducation au respect filles-garçons, l'association lance une expérimentation virale en direction des 18-25 ans.

Le concept proposé est simple et percutant: accessible depuis des sites fortement affinitaires avec les jeunes, www.doyouchat.com détourne le principe de Chat Vidéo Aléatoire, divertissement très prisé par la nouvelle génération, tout en gardant son principe moteur: faire vivre une expérience inédite.
Problema At a time when violence is becoming dangerously commonplace, and when online violence against women is becoming rife, "Neither whores nor submissives" is determined to use social networking sites as a platform for communication and awareness-raising, to educate people to fight against violence committed to women.
Problema (língua original) A l'heure où la violence s'y banalise dangereusement et où la violence des propos à l'égard des femmes se propagent sur la toile, Ni Putes Ni Soumises est déterminé à utiliser les réseaux sociaux comme un espace d'échange et de sensibilisation, à des fins pédagogiques, pour lutter contre les violences faites aux femmes.
Tipo de Mídia Social Media
Mercado França
Mais Informações www.doyouchat.com
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